Brand Concept and Business Policy

Policy for the Current Fiscal Year

“Let’s Expand Our Fans Across Generations!”

We will embody our corporate mission, “Co-create the Joy and Dreams of Communities by Securing Essential Items and Making Proposals for a Better Life”. And we sincerely hope to create new, one-of-a-kind stores that will attract a broad range of customers from a wide area.

Furthermore, we will continue to be a good neighbor in our local communities and be of service across generations. We aim to become a Joyful Honda that continues to be truly loved by all. With this ambition in our hearts, we have established “Let’s expand our fans across generations!” as our policy for the current fiscal year.