Message from President and CEO

Providing richer lifestyles for our regional customers

Since opening our first store in Tsuchiura City in Ibaraki Prefecture, Joyful Honda Co., Ltd. has been expanding the scale of our stores and number of products by incorporating the feedback of our customers. We aspire to help our customers in each region enjoy richer lifestyles by thoroughly examining the concept of “living,” which not only includes our main home DIY businesses, but also countless other aspects of living and lifestyles.

We will continue to devote ourselves to making our customers happy and to remain the preferred company in the region by offering our customers practical solutions and using our large-scale stores to develop products that satisfy our customers’ regional needs and reflect modern changes in society. In doing so, we will endeavor to develop innovative services and businesses that are pivotal to local communications.

  • Yukio Yaguchi
  • President and CEO