Management Policy

BUILDING STORES WHERE THE CUSTOMER COMES FIRST
The foundations of the retail business lie in contributing to the community and to enriching the lives of customers. We believe that it is by being aware of that social responsibility and striving to fulfil it that we will gain the trust of our customers. Building up that belief, sharing the goal of our business, that is, “to bring joy to our customers,” as a common value of every person in the company, from executives to employees, and acting on that goal, will lead to the true “customer comes first” philosophy to which Joyful Honda aspires. To achieve this, we will listen to our customers, respond immediately to what they tell us and to what they ask for, and reflect that in our stores.
BUILDING STORES THAT WILL BE THE BEST IN THE AREA
Retail business strategies have conventionally all been premised on expansion. Joyful Honda’s focus, however, has been not on the size of the company but on its strength. More than the scale of our company, it is the value of our presence that is important to us, and we view our retail business as “single-store businesses.” No matter what area we locate our stores in, our aim is to build stores that will become the best stores in their respective areas.
BUILDING STORES THAT WILL BE TRUSTED
Everyday Low Prices1, achieved through a focus on product offerings and quality that will thoroughly meet our customers’ needs, and the exhaustive pursuit of price and value. A solid depth of service in our stores, through the placement of personnel who can give also appropriate advice to professional customers. Strong Store Loyalty2 from our customers will be built on the relationship of trust forged from the combination of these elements. We will continue to build stores that will be trusted and further increase store loyalty.
NON-COMPROMISING PRODUCT RANGE, BECAUSE WE CARE ABOUT OUR PRODUCTS FROM THEIR VERY BASIC MATERIALS
One reason that we are so well supported by our customers in each area is that we have continued to create goods and services that are useful to that area’s community. Specifically, it is because we have continued to build our stores so that, not only are the right products in the right stores, they are there at the right time and in the right section of the store. We will continue to listen carefully to what our customers tell us, and enhance our product range, even if it means making the products ourselves. As stores that provide the goods, services and information that our customers want, we will continue our efforts to offer a range of better and useful products.
BUILDING STORES THAT PURSUE PRICE AND VALUE
Unless we can show specific appeal to our customers, such as low prices and product ranges filled with products they have never seen before, they will not come to shop at our stores.
Joyful Honda has consistently aimed to be the best store in each area by providing products and services of quality and value at everyday low prices. We want our customers to think, “Such good quality for such low prices!” We believe that having the highest sales means that our customers are the most happy with us, and that, by offering quality goods and services at low prices, we will make even more customers happy. For this reason, we will continue in our quest to build stores that thoroughly pursue price and value.
1. Everyday Low Prices:
Not engaging in special limited-time-only bargain sales, but selling products at low prices every day.
2. Store Loyalty:
Where customers choose a particular store from multiple stores available and display an ongoing tendency to make their purchases from that store.