Group Businesses


Joyful Honda Reform Co., Ltd. is a home renovation specialist, engaging in everything from large-scale professional renovations, including kitchen, bathroom, and toilet plumbing, roof and external wall painting, and landscaping work related to sheds, carports, log houses, and gardens to smaller home improvement jobs. To translate each client’s wishes into reality, we offer the full range of services from quotation to construction management, which we conduct consistently and responsibly, for a wide array of home maintenance and improvement projects, ranging from total coordination services for your home to repairs. To ensure that you can place an order with peace of mind, our showrooms are staffed by large numbers of qualified building industry specialists, who provide professional advice and experience. Other features of our showrooms include our many displays of actual housing equipment and fittings, a feature reflected in our slogan “Can See, Touch and Select,” as well as model-room booths where you can experience lifestyle ideas. We work hard to deliver an environment that allows a client to award a contract to us with confidence.

Honda Sangyo Co., Ltd.

JOYFUL-2, the large art and craft specialist stores that are at the heart of Honda Sangyo, sell supplies for a wide variety of arts, crafts and hobbies, including painting, calligraphy, pottery and stained glass, as well as paintings, posters and other interior-design items. The stores also provide order-made services such as business card printing and picture framing. Art and craft culture schools are also offered at the stores. Our OLD FRIEND stores, which are located next to the JOYFUL-2 stores, are overflowing with merchandise from all over the world, including antique furniture and imported lifestyle and home décor items. Entering one of these stores is like stepping into a scene from a movie. Honda Sangyo also operates an advertising business, foodservice establishments, lottery ticket sales, tenant management for Fashion Cruise (an integrated commercial complex), and facilities construction management.

Joyful Athletic Club Co., Ltd.

Joyful Athletic Club currently operates three membership sports clubs in Tsuchiura, Moriya and Chiba New Town. The clubs are fully equipped with swimming pools, training gyms, studios, tennis courts and other facilities. The Tsuchiura and Chiba New Town locations, in particular, offer 50-meter swimming pools (50m x 25m), a rarity for a private-sector facility. These facilities are used to maximum advantage to provide a variety of schools (swimming, tennis, soccer, gymnastics, etc.), making the clubs places that can be accessed and used easily by people of all ages, and providing a place for people in the community to get healthy and communicate with each other. The clubs also feature restaurants and sports-gear shops.

Joyful Shaken and Tire Center Co., Ltd.(Attached to Chiba New Town Store, Newport Hitachinaka Store, Chiyoda Store, Utsunomiya Store, Mizuho Store, and Nitta Store)

Chiba New Town Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 3-1923)
Newport Hitachinaka Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 5-1371)
Chiyoda Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 7-980)
Utsunomiya Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 6-944)
Mizuho Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 1-3665)
Nitta Store
Kanto District Transport Bureau designated workshop (Kanto Designation No. 7-993)

Joyful Shaken and Tire Centers are specialist automotive maintenance service centers, specializing in the sale and fitting of tires, automotive oil and car batteries, shaken inspection (mandatory vehicle inspection) and servicing. The safety and peace of mind of our customers is always our top priority as we pursue our work with certainty, and we offer the convenience of having your shaken inspection and servicing performed or your tires replaced while you shop. In the service pits, several mechanics work on each vehicle in the shaken lanes at the same time, working quickly and carefully. The centers also have many lanes for tire and oil changes and other similar services, to ensure that you are not kept waiting. The centers are staffed by qualified inspectors and mechanics and staff who have completed the special low-voltage handling training course. We are competent not only in mini-vehicles and compact cars, but also hybrid vehicles and electric cars. Please feel free to consult us about anything to do with shaken inspections, tire and oil replacement, and anything else to do with the maintenance of your vehicle.