CSR (Community Support)

Joyful Honda makes contributions to sustainable community development. In addition to the provision of goods and services in our stores, we are also engaged in a wide range of activities to enrich local communities.


Supply of Goods to Local Community

Joyful Honda stores were also affected by the Great East Japan Earthquake of March 2011. However, to meet the needs of the many customers who came to our stores after the disaster, almost all of our stores in the area secured a safe space and resumed business just hours after the earthquake, using generators for electricity and taking other necessary steps. The only exception was our Newport Hitachinaka Store, which suffered major damage, but it too re-opened for business the next day. To provide customers in the area with torches, drinking water, and other essentials that were in short supply, the entire company banded together to secure supplies and provide operational support.

Dispatch of Employee Volunteers

Joyful Honda sent 116 employees for a period of thirteen days to Joso City in Ibaraki Prefecture, which suffered damage in the torrential rains that hit the Kanto and Tohoku regions in September 2015. The volunteers spent a total of 800 hours working mainly to clear up the trash that had been swept through the city, remove mud, and clean homes and gardens.


Andy & Williams Botanic Garden (Ota, Gunma Prefecture)

Andy & Williams Botanic Garden is an authentic English garden, one of the largest of its kind in Japan. It provides a place of rest and relaxation for the residents of the city of Ota and surrounds, and even attracts visitors from further afield. It is also a botanic garden of scientific significance, where the plants of each season can be observed giving their all to grow, even in the harsh environment typical to this inland region. Joyful Honda is making other contributions to the revitalization of the region, by joining the Ota Tourism Association and participating in festivals and other local events.



University of Tsukuba Soccer Club

Joyful Honda makes an annual donation to University of Tsukuba to support the university’s education and research activities, and with the further objective of promotion of sports. Based on that donation, in 2005, University of Tsukuba became the first national university to place a corporate logo on its soccer club uniforms, playing in university league matches with the Joyful Honda name on the players’ kit. While collaborating with University of Tsukuba, Joyful Honda is contributing to educational activities and sports promotion in local communities.